Vantrunk’s style is a modern, slick corporate brand. They wanted us to create an illustrated character that reflected all their most important values and act as a narrator to help prospects engage with their new speedway ladder product.
We sketched the character in paper before bringing him to life in 3D. We then conjured up 3D versions of all the products our new character would be using. Once the pieces were in place, we storyboarded and scripted the entire piece before we animated it.
Vantrunk was was thrilled! They used the character throughout their website even used him as a creative sales-tool for their teams to use.