Clarity

Brief
The mob were tasked with creating an international brand for telecoms company, Clarity. They wanted a fresh new logo that still used the colour-scheme of their well-established brand.

Approach
Using a telephone wire theme, we created a C icon that showed objects linked together. The links each represented area within the Clarity product line: landline, mobile, broadband and services.

Result
The client was really pleased and immediately ask us to carry the branding through their brochures, website and stationery.