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Clarity
Clarity
Brief
The mob were tasked with creating an international brand for telecoms company, Clarity. They wanted a fresh new logo that still used the colour-scheme of their well-established brand.
Approach
Using a telephone wire theme, we created a C icon that showed objects linked together. The links each represented area within the Clarity product line: landline, mobile, broadband and services.
Result
The client was really pleased and immediately ask us to carry the branding through their brochures, website and stationery.





